Brand Positioning With Power (eBook)

Maximize Your Marketing Impact

Robert S. Gordon (Autor)

eBook Download: EPUB

2023
168 Seiten
Business Expert Press (Verlag)
978-1-63742-552-7 (ISBN)

Infos

Powerful Brand Positioning Harnesses Key Building BlocksBrand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout's original positioning concept. The book delivers measurable results because it:Is remarkably easy to useUses a proven, systematic positioning processLeverages exciting, practical real-world examplesYou'll see how the three essential building blocks of positioning lead organically to increased success, whether you are a sole proprietor or a Fortune 500 organization.Written in an enthusiastic, concise, and conversational style, Brand Positioning with Power offers ground-breaking insights, including the vital role emotion plays in effective positioning. This is the tool you need today to take your brand from where you are to where you want to go.

Produkt-Details

• Erscheint lt. Verlag: 5.12.2023
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
• Schlagworte: benefit ladder • Branding methods • Brand positioning • business insights • consumer advertising • creating emotional connection with customers • Customer loyalty • Demographic Analysis • differentiation in business strategy • marketing position • Market Segmentation • Psychographics • selling strategies • Strategic Marketing • Target Audience
• ISBN-10: 1-63742-552-X / 163742552X
• ISBN-13: 978-1-63742-552-7 / 9781637425527