Exploring Corporate Strategy

Text & Cases

Gerry Johnson, Kevan Scholes, Richard Whittington (Autoren)

Buch | Softcover

1072 Seiten

2004 | 7th edition
Prentice Hall (Verlag)
978-0-273-68734-4 (ISBN)

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Exploring Corporate Strategy Enhanced Media Edition, 7th Edition:Text and Cases

Gerry Johnson, Kevan Scholes, Richard Whittington

2006, 7. Auflage

Sonstige Produkte | Media-Kombination

CHF 74, ⁶⁵

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This strategy textbook covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. This version of the text includes 35 long case studies from a variety of industries worldwide.

PART ONE: INTRODUCTION 1. Introducing strategy Commentary on Part I: Strategy lenses PART TWO: THE STRATEGIC POSITION 2. The Environment 3. Strategic Capability 4. Expectations and Purposes Commentary on Part II: Coping with complexity: the 'business idea' PART THREE: STRATEGIC CHOICES 5. Business-Level Strategy 6. Corporate-Level and International Strategy 7. Directions and Methods of Development Commentary on Part III: Strategy selection PART FOUR: STRATEGY IN ACTION 8. Organising for Success 9. Enabling Success 10. Managing Strategic Change Commentary on Part IV: Strategy into Action PART FIVE: HOW STRATEGY DEVELOPS 11. Understanding Strategy Development Commentary on Part V Strategy development in organisations

Erscheint lt. Verlag	22.11.2004
Sprache	englisch
Maße	203 x 263 mm
Gewicht	1968 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-273-68734-4 / 0273687344
ISBN-13	978-0-273-68734-4 / 9780273687344
Zustand	Neuware