Public Relations

Strategies and Tactics: International Edition

Dennis L. Wilcox, Glen T. Cameron (Autoren)

Buch | Softcover

640 Seiten

2005 | 8th edition
Pearson (Verlag)
978-0-205-45072-5 (ISBN)

Infos

Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its 8th edition, Public Relations: Strategies & Tactics combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations.

Inhalt

ROLE.

1. What is Public Relations.

2. Evolutions of Public Relations.

3. Ethics and Professionalism.

4. Public Relations Departments and Firms.



PROCESS.

5. Research.

6. Program Planning.

7. Communication.

8. Evaluation.



STRATEGY.

9. Public Opinion & Persuasion.

10. Crisis Communications & Risk Management.

11. The Audience & How to Reach It.

12. Public Relations and the Law.

13. New Technologies in Public Relations.



TACTICS.

14. News Releases, Newsletters & Brochures.

15. Radio, Television & the Web.

16. Presentations & Speeches.



APPLICATION.

17. Corporations.

18. Politics & Government.

19. International Public Relations.

20. Nonprofit Organizations.

21. Education.

22. Entertainment, Sports & Travel.

Produkt-Details

• Erscheint lt. Verlag: 7.7.2005
• Sprache: englisch
• Maße: 204 x 253 mm
• Gewicht: 1100 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-205-45072-5 / 0205450725
• ISBN-13: 978-0-205-45072-5 / 9780205450725
• Zustand: Neuware