Selling Today

Creating Customer Value (with FREE Selling Today: Using Technology to Add Value)

Gerald L. Manning, Barry L. Reece (Autoren)

Buch | Softcover

2004 | 9th edition
Prentice Hall (Verlag)
978-0-13-105544-5 (ISBN)

Infos

For the introductory level course in sales, personal selling, and/or a tele-course in selling.

This best-selling text offers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. The ninth edition provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme.

Inhalt

I. DEVELOPING A PERSONAL SELLING PHILOSOPHY.

 1. Personal Selling and the Marketing Concept.
 2. Personal Selling Opportunities in the Age of Information.
II. DEVELOPING A RELATIONSHIP STRATEGY.

 3. Creating Value with a Relationship Strategy.
 4. Ethics-The Foundation for Relationships in Selling.
III. DEVELOPING A PRODUCT STRATEGY.

 5. Creating Product Solutions.
 6. Product-Selling Strategies that Add Value.
IV. DEVELOPING A CUSTOMER STRATEGY.

 7. Understanding Buyer Behavior.
 8. Developing a Prospect Base.
V. DEVELOPING A PRESENTATION STRATEGY.

 9. Approaching the Customer.
10. Creating the Consultative Sales Presentation.
11. Custom Fitting the Sales Demonstration.
12. Negotiating Buyer Concerns.
13. Closing the Sale and Confirming the Partnership.
14. Servicing the Sale and Building the Partnership.
VI. MANAGEMENT OF SELF AND OTHERS.

15. Management of Self: The Key to Greater Sales Productivity.
16. Communication Styles: Managing the Relationship Process.
17. Management of the Sales Force.

Produkt-Details

• Erscheint lt. Verlag: 3.3.2004
• Verlagsort: Upper Saddle River
• Sprache: englisch
• Gewicht: 1390 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-13-105544-5 / 0131055445
• ISBN-13: 978-0-13-105544-5 / 9780131055445
• Zustand: Neuware