Emerging And Evolving Business And Management Issues In Vietnam: Research And Practice

Hoai Trong Nguyen, Dinh Thanh Su, Toan Luu Duc Huynh, Angelina Nhat-Hanh Le (Herausgeber)

Buch | Hardcover

460 Seiten

2024
World Scientific Publishing Co Pte Ltd (Verlag)
978-981-12-8609-4 (ISBN)

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Research has shown that the pandemic has had a profound impact on the dimensions of environmental uncertainty. With the advent of technology, marketing and advertising have undergone constant development and refinement in order to adapt to the growing needs of buyers and investors alike. This book aims to provide a comprehensive review of strategic management and cultural intelligence, in relation to the measurement of financial information quality in recent times. It illustrates how marketing and advertising have changed from conventional to digital marketing, discussing the latest technological features, in addition to the variety of benefits that existing and emerging immersive technologies can bring to retailers and consumers.The study of the transformation of a market-oriented economy is crucial to a successful transition, along with the advancements in exchange efficiency and effectiveness. The book also covers cultural intelligence and financial literacy among in terms of spending, saving, borrowing, and investment in Vietnam.

Erscheinungsdatum	04.07.2024
Reihe/Serie	Asia-pacific Business Series ; 15
Verlagsort	Singapore
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	981-12-8609-4 / 9811286094
ISBN-13	978-981-12-8609-4 / 9789811286094
Zustand	Neuware