How Does McDonald's Work? (eBook)

"A Look Behind the Golden Arches: The World of Franchising."

Marcos Schneider (Autor)

eBook Download: EPUB

2023
LXXVI Seiten
BookRix (Verlag)
9783755450283 (ISBN)

Infos

"The Fast Food phenomenon offers more than just quick meals. Dive into a comprehensive analysis that spans from the beginnings of assembly line production to global business strategies. Discover how McDonald's navigates the balance between culture, nutrition, and business while continually facing new challenges. This book not only sheds light on the history and success but also provides insights into debates surrounding nutrition, workplace quality, and consumer education. A must-read for anyone wanting to understand how Fast Food has shaped our world and continues to do so."

Produkt-Details

• Erscheint lt. Verlag: 18.8.2023
• Verlagsort: München
• Sprache: englisch
• Themenwelt: Wirtschaft
• Schlagworte: Behind the Golden Arches • Big Mac Evolution • Brand building • Corporate Culture • Corporate Leadership • Customer loyalty • Employee Training • Employee Training. • Fast Food Criticism • fast food culture • fast food history • Fast Food History McDonald’s Insider • fast food industry • Fast Food Revolution • Fast Food Trends • Franchise Secrets • Gastronomic Education • Gastronomy Revolution • global expansion • Happy Meal History • McDonald’s Challenges • McDonald’s Insider • McDonald’s Strategies • McDonald’s Success Story • McDonald’s Training • Nutrition and Fast Food • Nutrition Trends • Quick Service Restaurant Industry • Ray Kroc • Restaurant Franchising • Restaurant Innovation • Ronald McDonald • System Gastronomy
• ISBN-13: 9783755450283 / 9783755450283