Media Economics in Austria (eBook)

A Comparison to Germany on Print, Television, Radio and the Internet

Markus Posset (Autor)

eBook Download: PDF

2023 | 1st ed. 2023
133 Seiten
Springer Fachmedien Wiesbaden (Verlag)
978-3-658-42195-3 (ISBN)

Infos

At a time when the media are facing a severe loss of trust, what is needed above all is education. How does media work? What are the economic dependencies? How is media content created and how is it consumed? What challenges does digitization bring, and why is it more important today than ever to understand the world of media? 

It is questions of this nature that this book addresses, with the aim of helping interested readers understand how the media works. Especially in relation to social media and digitalization, knowing how it works is important - to be able to distinguish which media are trustworthy and to understand why independent journalism is so important. This book is suitable for anyone who wants to understand media, and that's exactly how it's laid out: Readable for everyone and explained in an understandable way.  

Produkt-Details

• Erscheint lt. Verlag: 17.8.2023
• Zusatzinfo: XIV, 133 p. 18 illus., 6 illus. in color.
• Sprache: englisch
• Original-Titel: Medienökonomie
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Journalism • Media business • Media Economics • print media • Radio • TV
• ISBN-10: 3-658-42195-9 / 3658421959
• ISBN-13: 978-3-658-42195-3 / 9783658421953