The Great 8 Pillars (eBook)

ROI-Driven Marketing for Manufacturing Companies

Christopher Peer (Autor)

eBook Download: EPUB

2023
258 Seiten
Lioncrest Publishing (Verlag)
9781544544083 (ISBN)

Infos

Many manufacturing business owners see marketing as nothing more than smoke and mirrors.When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "e;more, more, more"e; approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.?Christopher Peer knows there's another way.Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment-and to value marketing in the process.

Produkt-Details

• Erscheint lt. Verlag: 27.6.2023
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: business owners smoke mirrors investment outcomes • How to establish measurable goals • key performance indicators measurable executives • long-term ROI informative accessible strategies • Manufacturing Company books • Marketing success books • tactical output reactive burnout turnover costs
• ISBN-13: 9781544544083 / 9781544544083