Marketing Research
Update Edition with SPSS 12.0: International Edition
2004
|
4th edition
Pearson
978-0-13-196847-9 (ISBN)
Pearson
978-0-13-196847-9 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
Zu diesem Artikel existiert eine Nachauflage
For introductory marketing research courses, every copy of this updated edition includes SPSS(R) Student Edition 12. 0. The authors also updated the full-colour, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).
For the introductory marketing research course.
The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSS® Student Edition 12.0, whereas most other books offer only version 11.0. The authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).
For the introductory marketing research course.
The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSS® Student Edition 12.0, whereas most other books offer only version 11.0. The authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).
| Erscheint lt. Verlag | 15.10.2004 |
|---|---|
| Sprache | englisch |
| Maße | 203 x 254 mm |
| Gewicht | 1191 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-13-196847-5 / 0131968475 |
| ISBN-13 | 978-0-13-196847-9 / 9780131968479 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Media-Kombination (2025)
Pearson Education Limited
CHF 139,95
Media-Kombination (2025)
Pearson Education Limited
CHF 148,80
Media-Kombination (2025)
Pearson Education Limited
CHF 139,95
