A New Era of Consumer Behavior

In and Beyond the Pandemic

Buch | Hardcover

270 Seiten

2023
IntechOpen (Verlag)
978-1-80356-182-0 (ISBN)

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The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.

Erscheinungsdatum	21.06.2023
Reihe/Serie	Business, Management and Economics
Verlagsort	London
Sprache	englisch
Maße	180 x 260 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-80356-182-3 / 1803561823
ISBN-13	978-1-80356-182-0 / 9781803561820
Zustand	Neuware