What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Anthony Ulwick (Autor)

Buch | Hardcover

240 Seiten

2005
McGraw-Hill Professional (Verlag)
978-0-07-140867-7 (ISBN)

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Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation.

A world-renowned innovation guru explains practices that result in breakthrough innovationsTwenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Erscheint lt. Verlag	16.9.2005
Sprache	englisch
Maße	158 x 234 mm
Gewicht	494 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-07-140867-3 / 0071408673
ISBN-13	978-0-07-140867-7 / 9780071408677
Zustand	Neuware