Secrets from the Innovation Room

Kay Allison (Autor)

Buch | Softcover

192 Seiten

2004
McGraw-Hill Professional (Verlag)
9780071443753 (ISBN)

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Explains how the creative process is learnable, just like any other skill. This book debunks long-held myths and mysteries, replacing them with a process for coming up with innovative, hero-making, and profitable ideas on demand.

Proven techniques for coming up with creative and profitable ideas every time!Everyone is naturally creative; the key lies in knowing how to tap into that inner creativity anytime, anywhere, and for any reason. Secrets from the Innovation Room explains how the creative process is learnable, just like any other skill. It debunks long-held myths and mysteries, replacing them with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Zusatzinfo	2550 Illustrations
Sprache	englisch
Maße	185 x 231 mm
Gewicht	341 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-13	9780071443753 / 9780071443753
Zustand	Neuware