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American Automobile Advertising, 1930-1980 - Heon Stevenson

American Automobile Advertising, 1930-1980

An Illustrated History

(Autor)

Buch | Softcover
294 Seiten
2023
McFarland & Co Inc (Verlag)
978-1-4766-9347-7 (ISBN)
CHF 49,95 inkl. MwSt
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Provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the ‘Big Three’ automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s.
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s.

Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Heon Stevenson has written for several classic car magazines. He is an Individual Friend of the History of Advertising Trust. He lives in Cambridge, England.

Table of Contents



Acknowledgments     

Preface     



Part One: Fueling a Fantasy     

1. Igniting Desire     

2. Fantasy by Design     

3. “There’s Added Joy in Added Cylinders”     

4. Pushbuttons and Plastic Tops     



Part Two: Beyond Mechanism     

5. “Wouldn’t it be nice to have an Escape Machine?”     

6. A Neurosis Unleashed     

7. “Plymouth—The Car That Likes to be Compared”     



Between pages 118 and 119 are 16 color plates with 21 images



8. The Objectivity Factor     

9. “Remember How You Hungered for It?”     

10. “There’s a Ford in Your Future”     

11. “Lady, Relax!”     



Part Three: Reality Supervenes     

12. Justifying the Indulgence     

13. The Sybarite’s Progress     

14. “Get More ‘GO’ From Every Gallon!”     

15. Padding and Prejudice     

16. From Utility to Suburban Chic     

17. Back to Basics     

18. Fantasy Under Siege     



Overview and Conclusion     

Collector’s Note     

Notes.     

Bibliography     

Index     

Erscheinungsdatum
Zusatzinfo 282 photos (21 in color), notes, bibliography, index
Verlagsort Jefferson, NC
Sprache englisch
Maße 216 x 279 mm
Gewicht 789 g
Themenwelt Kunst / Musik / Theater Design / Innenarchitektur / Mode
Natur / Technik Fahrzeuge / Flugzeuge / Schiffe Auto / Motorrad
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 1-4766-9347-1 / 1476693471
ISBN-13 978-1-4766-9347-7 / 9781476693477
Zustand Neuware
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