Introduction to Business (eBook)

Heidi M. Neck, Christopher P. Neck, Emma L. Murray (Autoren)

eBook Download: EPUB

2023 | 1., First Edition
1030 Seiten
Sage Publications, Inc (Verlag)
978-1-0718-5811-0 (ISBN)

Inhalt

BUSINESS IN AN ENTREPRENEURIAL WORLD
Chapter 1 The Business of Business
What Is Business?
The Building Blocks of a Business
The Role of Business in the World Today
The Future of Work
Social Responsibility and Ethical Decision Making
Chapter 2 Business Without Borders
Global Business Today
Trading Across Borders
From Multinational Corporations to Startups in a Flat World
Working Across Cultures
Models to Help Improve Your Cultural Awareness
Chapter 3 The Entrepreneurial Mindset
The Entrepreneurial Mindset
Growth Mindset Versus Fixed Mindset
The Entrepreneurial Mindset in Depth
How Entrepreneurs Really Think
Business in a VUCA World
BLOCK 1 THE OFFERING
Chapter 4 Business Creation
Business Creation Through Entrepreneurship Is the Economic Engine of Society
The Truth About Entrepreneurship
Types of Entrepreneurship
Opportunities—Not Ideas—Create Businesses
The IDEATE Method of Opportunity Recognition
Chapter 5 Business Models
What Is a Business Model?
The Most Common Components of a Business Model
Types of Business Models
The Business Model Canvas Tool
Business Model Disruption
Chapter 6 Business Strategy for Competitive Advantage
The Importance of Business Strategy
The Four Generic Strategies and Competitive Advantage
External Strategic Analysis
Internal Strategic Analysis
Hypercompetition
BLOCK 2 MARKETS AND CUSTOMERS
Chapter 7 Marketing & Sales
The Role of Marketing and Sales in Business
The Marketing Mix
B2B and B2C Sales
The Sales Cycle
Modern Selling Techniques
Chapter 8 Customers and Market Segments
How Customers Create Markets
Types of Customers
Consumer Behavior and Buying Decisions
The Buying Process
Market Segmentation
BLOCK 3 STRUCTURE AND PURPOSE
Chapter 9 Organizational Structure and Design
Organizational Structure
Elements of Organizational Structure
Traditional Organizational Structures
Contemporary Organizational Structures
Primary Factors in Determining Structural Type
Chapter 10 Organizational Mission and Culture
Organizational Mission, Vision, and Values
Organizational Culture
Dimensions of Organizational Culture
Employee Fit With Organizational Culture
Clues to Help Decipher Organizational Culture
BLOCK 4 PEOPLE INSIDE THE BUSINESS
Chapter 11 Management and Leadership
What Is Management?
The Four Functions of Management
Essential Management Skills
Leading Versus Managing Others
Diversity, Equity, and Inclusion (DEI)
Chapter 12 Human Resource Management
Human Resource Management and Talent Management
Recruitment and Selection for Diversity and Inclusion
Onboarding and Training Employees
Employee Performance
Retaining Employees Through Compensation
Chapter 13 Motivation and Empowerment
Motivation and Empowerment in Business
Intrinsic Motivation
Extrinsic Motivation
Combining Both Intrinsic and Extrinsic Motivators
Motivation Through Empowerment and Self-Leadership
Chapter 14 Communication in Business
The Role of Communication
Forms of Communication
Barriers to Effective Communication
Communicating in Organizations
Cross-Cultural Communication
BLOCK 5 PERFORMANCE
Chapter 15 Operations and Quality Management
The Operations Behind Running a Business
Product Operations
Types of Production Methods
Quality Control
Service Operations
Digital Operations
Supply Chain Management
Chapter 16 Data Management and Analytics
Data and Information
Information Systems
Data Communication Networks
Data Security Issues
Business Analytics
Chapter 17 Accounting and Financial Statements
Accounting Is the Language of Business
Types of Accounting
The Three Major Financial Statements
Connecting the Three Statements
Analyzing Performance: Ratio Analysis
Chapter 18 Financial Management
Financial Management Overview
Financial Planning
Equity and Debt Financing
The Cash Conversion Cycle
Internal Financial Controls
Appendix A: Legal Issues (Online Only Chapter)
Appendix B: Putting It All Together: The Business Impact Deck

Produkt-Details

• Erscheint lt. Verlag: 14.3.2023
• Verlagsort: Thousand Oaks
• Sprache: englisch
• Themenwelt: Wirtschaft
• Schlagworte: business fundamentals • Christopher Neck • Emma Murray • Heidi Neck • Intro Business • Introduction to Business • Principles of Business
• ISBN-10: 1-0718-5811-4 / 1071858114
• ISBN-13: 978-1-0718-5811-0 / 9781071858110