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Fashion Branding Unraveled

Kaled K. Hameide (Autor)

Buch | Softcover

256 Seiten

2026 | 2nd edition
Fairchild Books (Verlag)
9781501374494 (ISBN)

Noch nicht erschienen (ca. September 2026)
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Fashion Branding Unraveled, Second Edition explains the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Essential concepts such as positioning, values, relevance, identity, and brand valuation are closely examined. Throughout the book, discussions are supported by real-life examples and industry-based case studies. In the Second Edition there are three new chapters focusing on eCommerce, fashion and technology, and ethics in the fashion industry.

STUDIO Features Include:
-Self-assessment quizzes to test yourself on key principles
-Flashcards to study vocabulary

Instructors Resources
-Instructor’s Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Kaled K. Hameide is a tenured Associate Professor based at Montclair State University.

Preface
Acknowledgments

UNIT ONE: THE BRAND AND BRANDING
Chapter One: The Brand
Chapter Two: The Branding Process Phase One: The Brand Decision And Positioning
Chapter Three: The Branding Process Phase Two: Communication, Launching, And Evaluating The Brand

UNIT TWO: THE FASHION BRAND
Chapter Four: Luxury Fashion Brands
Chapter Five: Mass-Market Luxury Brands
Chapter Six: Retail Brands

UNIT THREE: NOURISHING AND UPDATING THE BRAND
Chapter Seven: eBrand: Fashion Brands Online
Chapter Eight: iBrand: Fashion Brands And Technology
Chapter Nine: Fashion Branding And Ethics

Glossary
Index

Erscheint lt. Verlag	17.9.2026
Zusatzinfo	160 colour illus
Verlagsort	London
Sprache	englisch
Maße	215 x 280 mm
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Technik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9781501374494 / 9781501374494
Zustand	Neuware