Strategic Planning

A Practical Guide for Competitive Success

Stanley Charles Abraham (Autor)

Media-Kombination

240 Seiten

2005
South-Western
978-0-324-23255-4 (ISBN)

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Is geared towards the reader who wants to place a focus on the strategy formulation phase of the management process. Its coverage is limited to single-product of single-service firms or business units and does not cover corporate-level strategy of diversified conglomerates, emphasising the pragmatics of strategy.

First analyze, then strategize. STRATEGIC PLANNING: A PRACTICAL GUIDE FOR COMPETITIVE SUCCESS and its accompanying spreadsheets CD-ROM gives you all the information on the formulation phase of the strategic management process in single-service firms. Then you'll test your ideas and "work the numbers" to see if you're on the right track. Because it's both practical and easy-to-use, this is the business strategy textbook that not only prepares you for your next job, it's also a big help during test time as well.

PART I. SETTING THE STAGE. 1. Defining Strategy. 2. Strategic Thinking. 3. Strategic-Planning Models. PART II. THE STRATEGIC ANALYSIS PROCESS. 4. Analyzing the External Environment. 5. Assessing the Company Itself. 6. Creating and Choosing Strategic Alternatives. 7. Proposing Recommendations. PART III. DOING STRATEGIC PLANNING. Ch 8. Managing the Strategic-Planning Process. Ch 9. Operational Planning and Implementation. APPENDICES. A. Some Definitions of Strategy. B. Guidelines for Using the SAM? CD-ROM. C. The Strategic-Planning Process of Cal Poly Pomona?s Computer Information Systems (CIS) Department. D. Suggested Survey Questions for Assessing the Strategic-Planning Process. Glossary. Index.

Erscheint lt. Verlag	10.2.2005
Verlagsort	Mason, OH
Sprache	englisch
Maße	152 x 224 mm
Gewicht	318 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-324-23255-1 / 0324232551
ISBN-13	978-0-324-23255-4 / 9780324232554
Zustand	Neuware