Interactive Text, Microeconomics

A Contemporary Introduction

William A. McEachern (Autor)

Media-Kombination

480 Seiten

2002 | College ed of 6th revised ed
South-Western
978-0-324-17809-8 (ISBN)

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This very successful textbook is distinguished by a superior writing style that draws upon common reader experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of readers' intuitive knowledge of economics, building upon real-life situations. Microeconomics Interactive Text by William McEachern combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides learners with active learning tools and tutorials, and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package no assembly is required. Microeconomics Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook.
All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources, self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create and manage a syllabus, track learner self-assessment scores, broadcast notes to learners, and send electronic messages to learners.

PART I. INTRODUCTION TO ECONOMICS. 1. The Art and Science of Economic Analysis. 2. Some Tools of Economic Analysis. 3. Demand and Supply Analysis. 4. Economic Decision Makers. PART II. INTRODUCTION TO THE MARKET SYSTEM. 5. Elasticity of Demand and Supply. 6. Consumer Choice and Demand. 7. Production and Cost in the Firm. PART III. MARKET STRUCTURE AND PRICING. 8. Perfect Competition. 9. Monopoly. 10. Monopolistic Competition and Oligopoly. PART IV. RESOURCE MARKETS. 11. Resource Markets. 12. Labor Markets and Labor Unions. 13. Capital, Interest, and Corporate Finance. 14. Transaction Costs, Imperfect Information, and Market Behavior. PART V. MARKET FAILURE AND PUBLIC POLICY. 15. Economic Regulation and Antitrust Activity. 16. Public Goods and Public Choice. 17. Externalities and the Environment. 18. Income Distribution and Poverty. PART VI. INTERNATIONAL MICROECONOMICS. 19. International Trade.

Erscheint lt. Verlag	22.8.2002
Verlagsort	Mason, OH
Sprache	englisch
Maße	211 x 277 mm
Gewicht	780 g
Themenwelt	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	0-324-17809-3 / 0324178093
ISBN-13	978-0-324-17809-8 / 9780324178098
Zustand	Neuware