International Business
Seiten
2023
|
3rd Revised edition
John Wiley & Sons Inc (Verlag)
978-1-119-87688-5 (ISBN)
John Wiley & Sons Inc (Verlag)
978-1-119-87688-5 (ISBN)
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An incisive and comprehensive exploration of international business in the modern world
In the newly updated third edition of International Business, an accomplished team of educators and business practitioners delivers a revitalized approach to the discipline that brings international business to life. This latest edition of the book includes one-of-a-kind chapters on sustainability, poverty, and innovation, as well as new Mini-Simulation activities, explorations of the Covid-19 pandemic and its effects on commerce, the business implications of social and civic justice, race, and inequality debates, new whiteboard animations, a video and podcast series, and new case studies on equity, diversity, and inclusion at Microsoft. International Business efficiently prepares students for the global economy and transforms the authors' impressive international experience at multi-national corporations into an indispensable pedagogical resource.
In the newly updated third edition of International Business, an accomplished team of educators and business practitioners delivers a revitalized approach to the discipline that brings international business to life. This latest edition of the book includes one-of-a-kind chapters on sustainability, poverty, and innovation, as well as new Mini-Simulation activities, explorations of the Covid-19 pandemic and its effects on commerce, the business implications of social and civic justice, race, and inequality debates, new whiteboard animations, a video and podcast series, and new case studies on equity, diversity, and inclusion at Microsoft. International Business efficiently prepares students for the global economy and transforms the authors' impressive international experience at multi-national corporations into an indispensable pedagogical resource.
ABOUT THE AUTHORS v
PREFACE vi
1 Globalization 1
2 Analytical Tools for International Business 17
3 Political Systems 32
4 The Legal Environment 55
5 Economic Systems 75
6 Currency and Foreign Exchange 97
7 Trade 114
8 Culture 138
9 Sustainability 157
10 Poverty 176
11 Technological Change and Infrastructure 195
12 Global Innovation and Intellectual Property 220
13 Country Selection and Entry Modes 240
14 International Strategy 261
15 International Organizational Structures 278
16 Global Leadership 299
17 Global Marketing 315
18 Global Operations and Supply-Chain Management 334
19 Global Human Resource Management 355
20 Global Finance and Accounting 375
GLOSSARY 393
INDEX 400
| Erscheint lt. Verlag | 21.3.2023 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 208 x 274 mm |
| Gewicht | 839 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 1-119-87688-5 / 1119876885 |
| ISBN-13 | 978-1-119-87688-5 / 9781119876885 |
| Zustand | Neuware |
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