B2B Innovator's Map (eBook)

How to Get from Idea to Your First 10 Customers

Daniel Elizalde (Autor)

eBook Download: EPUB

2022 | 1. Auflage
280 Seiten
Lioncrest Publishing (Verlag)
9781544529264 (ISBN)

Most new enterprise software products fail to generate a profit. They fail not because of technical challenges, lack of funding, or market conditions. Instead, new products fail because most companies build products that don't solve a market need, and therefore, customers don't buy them. The B2B Innovator's Map is your practical guide to taming uncertainty and discovering opportunities to develop products your customers will be eager to buy. By following this map, you'll always know where you are and what your next step should be through the six stages of the B2B innovation journey to get from idea to your first ten successful customers. 1. Strategic Alignment 2. Market Discovery 3. User Discovery 4. Solution Planning 5. Prototyping 6. Early Adopter For each stage, you'll learn actionable tools and techniques to help you understand your market and your customers' needs, with proven methodologies to verify your solution's market potential-for customers and investors alike. Whether you're a B2B strategist, product manager, investor, or founder, The B2B Innovator's Map is your accelerated guide for bringing profitable products to market.

Most new enterprise software products fail to generate a profit. They fail not because of technical challenges, lack of funding, or market conditions. Instead, new products fail because most companies build products that don't solve a market need, and therefore, customers don't buy them. The B2B Innovator's Map is your practical guide to taming uncertainty and discovering opportunities to develop products your customers will be eager to buy. By following this map, you'll always know where you are and what your next step should be through the six stages of the B2B innovation journey to get from idea to your first ten successful customers. 1. Strategic Alignment2. Market Discovery3. User Discovery4. Solution Planning5. Prototyping6. Early AdopterFor each stage, you'll learn actionable tools and techniques to help you understand your market and your customers' needs, with proven methodologies to verify your solution's market potential-for customers and investors alike. Whether you're a B2B strategist, product manager, investor, or founder, The B2B Innovator's Map is your accelerated guide for bringing profitable products to market.

Erscheint lt. Verlag	14.6.2022
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-13	9781544529264 / 9781544529264

Informationen gemäß Produktsicherheitsverordnung (GPSR)
Haben Sie eine Frage zum Produkt?

EPUB (Ohne DRM)
Größe: 1,9 MB

Digital Rights Management: ohne DRM
Dieses eBook enthält kein DRM oder Kopierschutz. Eine Weitergabe an Dritte ist jedoch rechtlich nicht zulässig, weil Sie beim Kauf nur die Rechte an der persönlichen Nutzung erwerben.

Dateiformat: EPUB (Electronic Publication)
EPUB ist ein offener Standard für eBooks und eignet sich besonders zur Darstellung von Belletristik und Sachbüchern. Der Fließtext wird dynamisch an die Display- und Schriftgröße angepasst. Auch für mobile Lesegeräte ist EPUB daher gut geeignet.

Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen dafür die kostenlose Software Adobe Digital Editions.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen dafür eine kostenlose App.
Geräteliste und zusätzliche Hinweise

Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.