Corporate Caffeine (eBook)

Boosting B2b Growth Through Sales and Marketing Alignment

Dacia Coffey (Autor)

eBook Download: EPUB

2022
142 Seiten
iUniverse (Verlag)
978-1-6632-1927-5 (ISBN)

Infos

Our busy world is killing the art of communication—and in the B2B world, it’s even worse. We have faster, better, and cheaper ways to reach our target market, yet less than 60% of B2B salespeople hit their sales quota. Worse, the gnashing of teeth from CEOs and CFOs around the world can be heard after listening to marketing metrics that can’t be translated into business impact. The gap between buyer, seller, and marketer has become the business world’s Bermuda triangle of lost opportunities, lost profits, and lost growth. And now, in a post-COVID world, business relationships and communication will never be the same.
This complex world requires a return to simple, yet profound fundamentals of human communication. It’s time for a new map to navigate marketing and sales in a complicated and noisy world. That map has arrived.

Produkt-Details

• Erscheint lt. Verlag: 6.4.2022
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre
• Schlagworte: B2B Marketing • b2b marketing strategies • differentiate from the competition • get more meetings/get in front of my target market • how to get better leads • how to get more leads • how to improve marketing ROI • improve our (B2B) messaging • improving revenue growth • Marketing and Sales Alignment • marketing complex services • Marketing strategy
• ISBN-10: 1-6632-1927-3 / 1663219273
• ISBN-13: 978-1-6632-1927-5 / 9781663219275