The Digital Experience Company
Forbes Books (Verlag)
978-1-946633-99-6 (ISBN)
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Think yours is not a digital experience company? Think again.
Today, consumers encounter all companies digitally, one way or another—from searching for them on the Internet to seeing their ads online to exploring their websites to actually considering and using their products and services online. Today and going forward, how potential customers experience your company and/or your products online—via their phones, pads, and computers—will determine if they want to do business, or continue to do business, with you.
It's not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them.
It's the key to success in the digital age.
ALFONSO DE LA NUEZ is the Co-Founder and Chief Visionary Officer of UserZoom and an international expert on user experience (UX) research. He has been passionate about the World Wide Web UX since the 1990s, when he was studying international business administration. After college, he went from being a website development project manager to helping found a user interface research consulting company in Spain and eventually founding the automated user experience company UserZoom in Silicon Valley, which is now fifteen years old and boasts four hundred employees and $100 million in ARR (annual recurring revenue). Alfonso also played basketball in college and is an avid Los Angeles Lakers fan
Why I Had to Write This BookWhy Every Company Is a Digital Experience Company Being Digital Means Being Mega Customer Centric and Data Driven The Business Case for Great UX and CX
The Path to Great UI and UX
Great UX + Great CX = Business Success
The Best of Times, the Worst of Times Digital Disruption
Great UX as the Main Competitive Advantage
Easy Is Hard Designing the Digital Experience That You Need What End Users Really Care About
So Much Data! Why User Research Data Is Worth So Much
Why Companies Resist UX Research—and Why They Shouldn’t
Test It, Get It Right: The Importance of User Experience Research The Focus of UX Research and Usability Testing
The Competitive Landscape
The Importance of Research Ops
Sourcing Participants for Your Research Composing Customer Panels
Research Goals and Sample Sizes
Tips for Composing Customer Panels
Measuring the Benefits and ROI of Delivering Exceptional Digital Experiences Making Data Manageable across the Entire Business
The Value of Experience Insights Management (XIM)
EPILOGUE
Staying Ahead of the Competition to Realize Your Dream
| Erscheinungsdatum | 24.06.2022 |
|---|---|
| Sprache | englisch |
| Maße | 150 x 230 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| ISBN-10 | 1-946633-99-2 / 1946633992 |
| ISBN-13 | 978-1-946633-99-6 / 9781946633996 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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