Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives

Lucia Aiello (Herausgeber)

Media-Kombination

486 Seiten

2014
Business Science Reference
978-1-4666-5009-1 (ISBN)

Infos

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Autor

Lucia Aiello was born in Vico Equense, Italy, in 1980. She is a Researcher in Management and Organization at the University of Rome, Italy, Universitas Mercatorum. She is Professor to contract in Business Organization in University of Rome, Sapienza, Italy. She has been coach and Tutor at Faculty of Economy and Management, University of Rome Universitas Mercatorum, Italy. She has conducted training and coaching activities in ENI Spa, Italy. She holds a degree in Tourism Management from the University of Naples, Italy, Parthenope (2003), and a Ph.D. in Marketing and Communication from the University of Salerno, Italy (2010). Her main research interests are Accessibility for Cultural Business; Business Innovation for SMEs; and Human Resources Management. She is Editor for IGI Global; Journal JDTA, International Journal of Digital Content Technology and its Applications, http://www.aicit.org/jdcta/home/editorial.html; Journal ANC, Advances in Network and Communications, http://www.humanpub.org/anc/home/editorial.html. She has been Assistant to Conference Program Chairs, (2012-2014), Business Systems Laboratory International Symposium “SYSTEMS THINKING FOR A SUSTAINABLE ECONOMY. Advancements in Economic and Managerial Theory and Practice, Universitas Mercatorum, Rome, Italy - January 23-24, 2014. She has been published many times in international books, journals and conference proceedings.

Produkt-Details

• Erscheint lt. Verlag: 31.1.2014
• Sprache: englisch
• Maße: 216 x 279 mm
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 1-4666-5009-5 / 1466650095
• ISBN-13: 978-1-4666-5009-1 / 9781466650091
• Zustand: Neuware