Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments
Seiten
2013
Business Science Reference
9781466645721 (ISBN)
Business Science Reference
9781466645721 (ISBN)
Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging economy in Africa. This book offers insight into the challenges and successes aiming to encourage researchers and students of business in creating a value for doing business in Africa.
Christopher Gekonge is currently a researcher and consultant with Doing Business in Africa Inc., in Philadelphia, PA. Doing Business in Africa Inc. is a non-profit organization that focuses on research and doing business in Africa. The organization does research and makes organizations and students aware of business opportunities in Africa and on how to enter Africa and exploit these opportunities.
| Erscheint lt. Verlag | 30.9.2013 |
|---|---|
| Sprache | englisch |
| Maße | 178 x 254 mm |
| Themenwelt | Wirtschaft ► Volkswirtschaftslehre |
| ISBN-13 | 9781466645721 / 9781466645721 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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