Culture’s Influence on the Websites of German and Chinese Companies
An Analysis of Cultural Diversity on the Internet
Seiten
2021
Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
9783631866870 (ISBN)
Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
9783631866870 (ISBN)
lt;p>The author examine whether culture has traceable influences on the internet presences of international companies and what impact these influences have on the respective web design. Therefore, he analses sample internet presences of German and Chinese companies to finally propose a culturally optimized blueprint of a website.
lt;p>Few inventions in human history have been as revolutionary concerning the way people communicate and do business as the internet. Almost 60% of the world's population have access to the World Wide Web, so that a rapid future development regarding global businesses, which strongly depend on the usage of the internet, can surely be predicted . International companies and organizations operate worldwide, with participants across all cultures. This development results in an increasing focus on managing the gaps and specific characteristics of different cultures. In this context, not only marketing across geographic boundaries needs to be reconsidered, but also communication via internet. The author examines whether culture has traceable influences on the internet presences of international companies and - if so - what impact these influences have on the respective web design. Therefore, he analyzes sample internet presences of German and Chinese companies by applying the method of content analysis in order to finally propose a culturally optimized blueprint of a website.
lt;p>Few inventions in human history have been as revolutionary concerning the way people communicate and do business as the internet. Almost 60% of the world's population have access to the World Wide Web, so that a rapid future development regarding global businesses, which strongly depend on the usage of the internet, can surely be predicted . International companies and organizations operate worldwide, with participants across all cultures. This development results in an increasing focus on managing the gaps and specific characteristics of different cultures. In this context, not only marketing across geographic boundaries needs to be reconsidered, but also communication via internet. The author examines whether culture has traceable influences on the internet presences of international companies and - if so - what impact these influences have on the respective web design. Therefore, he analyzes sample internet presences of German and Chinese companies by applying the method of content analysis in order to finally propose a culturally optimized blueprint of a website.
Julian Boehnisch studied business administration at the Georg-August University of Goettingen and at the Technical University of Freiberg, where he also received his PhD. His research focuses on finance, accounting and taxes as well as marketing and management.
lt;p>Literature review - Overview of the theoretical foundation of culture Fundamentals of internet presences and elements of web design - Methodology - Content Analysis - Findings, discussion and conclusion - Theoretical and practical implications, limitations, and future studies
| Erscheinungsdatum | 18.12.2021 |
|---|---|
| Verlagsort | Berlin |
| Sprache | englisch |
| Maße | 148 x 210 mm |
| Gewicht | 325 g |
| Themenwelt | Sozialwissenschaften |
| Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Analysis • Böhnisch • Chinese • Chinese Companies • companies • Cultral diversity • Cultural • Cultural Dimensions • Culture's • Culture’s • Culture's influence • Culture’s influence • Diversity • German • German companies • Influence • Intercultural communication • International business • Internationales Marketing • International Management • Internet • Julian • Online Marketing • Web Design • Websites |
| ISBN-13 | 9783631866870 / 9783631866870 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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