Strategic Management of Technological Innovation ISE

Melissa Schilling (Autor)

Buch | Softcover

736 Seiten

2022 | 7th edition
McGraw-Hill Education (Verlag)
978-1-265-07335-0 (ISBN)

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Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

Melissa A. Schilling is the Herzog Family Professor of Management at New York University Stern School of Business. She received her Bachelor of Science in business administration from the University of Colorado at Boulder, and a Doctor of Philosophy in strategic management from the University of Washington. Professor Schilling’s research focuses on innovation and strategy in high technology industries such as smartphones, video games, pharmaceuticals, biotechnology, electric vehicles, and renewable energies. She is particularly interested in platform dynamics, networks, creativity, and breakthrough innovation. This textbook, Strategic Management of Technological Innovation, is the number one innovation strategy text in the world. She also recently published Quirky:The Remarkable Story of the Traits, Foibles, and Genius Breakthrough Innovators Who Changed the World. Her research in innovation and strategy has earned her awards such as the National Science Foundation's CAREER Award, and the Best Paper in Management Science and Organization Science for 2007 Award. Her research has also appeared in leading academic journals such as Academy of Management Journal, Academy of Management Review, Management Science, Organization Science, Strategic Management Journal, Journal of Economics and Management Strategy, Journal of Alzheimer’s Disease, and Research Policy. She also sits on the editorial review boards of Organization Science, Strategic Organization, Strategy Science, and Academy of Management Discoveries. Professor Schilling teaches courses in technology and innovation management, strategic management, corporate strategy, and strategy for social-mission-based organizations

Chapter 1: Introduction

PART ONE: Industry Dynamics of Technological Innovation
Chapter 2: Sources of Innovation
Chapter 3: Types and Patterns of Innovation
Chapter 4: Standards Battles, Modularity, and Platform Competition
Chapter 5: Timing of Entry

PART TWO: Formulating Technological Innovation Strategy
Chapter 6: Defining the Organization’s Strategic Direction
Chapter 7: Choosing Innovation Projects
Chapter 8: Collaboration Strategies
Chapter 9: Protecting Innovation

PART THREE: Implementing Technological Innovation Strategy
Chapter 10: Organizing for Innovation
Chapter 11: Managing the New Product Development Process
Chapter 12: Managing New Product Development Teams
Chapter 13: Crafting a Deployment Strategy

Erscheinungsdatum	23.03.2022
Zusatzinfo	77 Illustrations
Verlagsort	OH
Sprache	englisch
Maße	178 x 224 mm
Gewicht	476 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-265-07335-X / 126507335X
ISBN-13	978-1-265-07335-0 / 9781265073350
Zustand	Neuware