Nonmarket Strategy in Japan

How Foreign Firms Lobby “Inside the Castle”

Eric Romann (Autor)

Buch | Softcover

284 Seiten

2021 | 2020 ed.
Springer Verlag, Singapore
978-981-15-7327-9 (ISBN)

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This book focuses on foreign firms’ nonmarket strategies and lobbying in Japan, in which important readjustments in traditional power configuration have taken place, giving more leeway to various stakeholders. The author analyzes in-depth how firms deploy their influence in a country that used to be dubbed "the castle" due to its difficulty of access, a theme on which minimal information currently exists. As professionals acknowledge, and contrary to what is usually assumed, similarities with the United States or the European Union outweigh local differences that though must still be addressed are no longer insuperable. With globalization and the rise of economic interdependence, it is now easier for foreign players with valuable assets to be part of the game.
A significant feature of the country is the weight of collective action and the reluctance towards individual or direct lobbying as reflected in the perceptions and firms’ organization. The consequence for foreign firms is that they are often compelled to circumvent with soft strategies. This book will take the reader over 20 cases that display a striking multiformity and highlight conditions for success for foreign businesses in Japan and will be of interest to scholars as well as practitioners.

Eric Romann is a professor at the Japan University of Economics, specializing in international business, strategic management, and international politics with a particular focus in their mutual articulation. He joined the academic world after a career in the Japanese think tank Daiwa lnstitute of Research. As the Paris office's manager, he was in charge of economics and politics in the EU and Euro Area, and also of the banking sector and capital markets.

1. Introduction.- 2. How to Approach Nonmarket Strategy and Corporate Political Activity.- 3. Framework.- 4. General Features of Domestic Lobbying in Japan.- 5. The Context for Foreign Firms: Trade, Investment, and Business Issues.- 6. Case Study.- 7. Implications for Business Strategy and Lessons from Japan in a Global Business Perspective.- 8. General Conclusion.- 9. Annexes.

Erscheinungsdatum	05.11.2021
Zusatzinfo	23 Illustrations, black and white; XXII, 284 p. 23 illus.
Verlagsort	Singapore
Sprache	englisch
Maße	148 x 210 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Themenwelt	Wirtschaft ► Volkswirtschaftslehre
Schlagworte	Business Strategy • Intercultural Business • Japanese Business • lobbying • Management
ISBN-10	981-15-7327-1 / 9811573271
ISBN-13	978-981-15-7327-9 / 9789811573279
Zustand	Neuware