Contemporary Business

Louis E. Boone, David L. Kurtz, Brahm Canzer (Autoren)

Loseblattwerk

672 Seiten

2021 | 19th Revised edition
John Wiley & Sons Inc (Verlag)
978-1-119-81263-0 (ISBN)

Infos

Student-friendly, engaging, and accessible, Contemporary Business, 19e equips students with the skills to assess and solve today's global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today's students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging. 

Inhalt

PREFACE vi

1 The Changing Face of Business 1

2 Economic Challenges Facing Business Today 29

3 International Business and Competing in World Markets 58

4 Business Ethics and Social Responsibility 87

5 Small Business and the Legal Forms of Business Ownership 116

6 Entrepreneurship and Starting a Business 150

7 Management, Leadership, and the Internal Organization 174

8 Human Resource Management: From Recruitment to Labor Relations 202

9 Top Performance through Empowerment, Teamwork, and Communication 230

10 Production and Operations Management 255

11 Using Technology to Manage Information 282

12 Customer-Driven Marketing 310

13 Product and Distribution Strategies 340

14 Promotion and Pricing Strategies 372

15 Trends in E-Commerce 404

16 Understanding Accounting and Financial Statements 429

17 The Financial System and Investing 459

18 Financial Management 491

APPENDIX A Business Law 516

APPENDIX B Insurance and Risk Management 532

APPENDIX C Personal Financial Planning 542

APPENDIX D Developing a Business Plan 553

APPENDIX E Careers in Business Today 561

APPENDIX F Launching Your Career 578

GLOSSARY 587

NOTES 595

COMPANY INDEX 626

NAME INDEX 631

SUBJECT INDEX 633

Produkt-Details

• Erscheinungsdatum: 26.11.2021
• Verlagsort: New York
• Sprache: englisch
• Maße: 213 x 272 mm
• Gewicht: 1338 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• ISBN-10: 1-119-81263-1 / 1119812631
• ISBN-13: 978-1-119-81263-0 / 9781119812630
• Zustand: Neuware