LinkedIn(R) Marketing Techniques for Law and Professional Practices, Second Edition (eBook)

Marc W. Halpert (Autor)

eBook Download: EPUB

2021
290 Seiten
American Bar Association (Verlag)
978-1-64105-864-3 (ISBN)

Infos

This book will help you express why you do what you do, leading clients to understand that you are the professional they need.

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Hundreds of millions of global businesspeople use LinkedIn® daily as a power tool to forge connections, nurture relationships, assess business colleagues, and select professionals to rely on. After 11 years coaching and training professional practitioners--attorneys, consultants, CPAs, insurance producers, financial planners, and multi- and entrepreneurs; in fact, anyone offering services--author Marc W. Halpert revised the earlier edition of this field reference guide, its principles now even more time-tested.

Here's what this book does differently than others on the market: it offers long-term, practical, anecdotal marketing techniques that work: how and why to make all LinkedIn® sections work cohesively, based on the author's consulting experience with professionals in all fields.

In this second edition, he includes three guest chapters: staying aligned with ever-changing legal ethics guidelines, what attracts a recruiter to a professional practitioner's LinkedIn® profile, and how to use LinkedIn® as an integral part of any professional firm's marketing and branding strategy. In addition, the second edition answers the needs voiced by so many professionals, with brand-new resource material on emotional intelligence and the Japanese concept of Ikigai to enhance the LinkedIn® experience.

The book you are holding can lead you to express why you do what you do and look "amazing-er" than competitors, showcasing your brand on LinkedIn®. Hundreds of millions of global businesspeople use LinkedIn® daily as a power tool to forge connections, nurture relationships, assess business colleagues, and select professionals to rely on. After 11 years coaching and training professional practitioners--attorneys, consultants, CPAs, insurance producers, financial planners, and multi- and entrepreneurs; in fact, anyone offering services--author Marc W. Halpert revised the earlier edition of this field reference guide, its principles now even more time-tested.

Here's what this book does differently than others on the market: it offers long-term, practical, anecdotal marketing techniques that work: how and why to make all LinkedIn® sections work cohesively, based on the author's consulting experience with professionals in all fields.

In this second edition, he includes three guest chapters: staying aligned with ever-changing legal ethics guidelines, what attracts a recruiter to a professional practitioner's LinkedIn® profile, and how to use LinkedIn® as an integral part of any professional firm's marketing and branding strategy. In addition, the second edition answers the needs voiced by so many professionals, with brand-new resource material on emotional intelligence and the Japanese concept of Ikigai to enhance the LinkedIn® experience.

The book you are holding can lead you to express why you do what you do and look "amazing-er" than competitors, showcasing your brand on LinkedIn®.

Produkt-Details

• Erscheint lt. Verlag: 5.11.2024
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik
• Themenwelt: Wirtschaft
• Schlagworte: how to make all LinkedIn(R) sections • how to make all LinkedIn® sections • Internet Marketing • Lawyers • lawyers and LinkedIn • lawyers and LinkedIn® • legal ethics and financial industry • LinkedIn • LinkedIn(R) Marketing Techniques • LinkedIn(R) Marketing Techniques for Law and Professional Practices, Second Edition • making LinkedIn work for you • making LinkedIn® work for you • Marketing • your personal brand
• ISBN-10: 1-64105-864-1 / 1641058641
• ISBN-13: 978-1-64105-864-3 / 9781641058643