Business
McGraw-Hill Publishing Co.
978-0-07-293630-8 (ISBN)
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"Business: A Changing World" is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world, skill-building, decision-focused framework in a compact and timely format, as well as the authors' commitment to providing the content and teaching materials that instructors and students desire. Contemporary examples and boxed features help the fundamental concepts of business come alive for students. The authors provide an abundance of new real-world examples, cases, boxed features, and exercises to make the course interesting and exciting. Feedback from adopters and reviewers alike indicates that they have done an excellent job in providing a complete teaching package that engages and connects students to the realities of business. Authors O.C. Ferrell and Geoff Hirt emphasize the important issues and challenges facing business today, but they also believe that there must be a balance in coverage to avoid an over-emphasis of trendy topics. They believe that students must first learn some of the fundamental concepts that provide a foundation for understanding the world of business.
This 4th edition of "Business: A Changing World" continues the technology trail-blazing tradition that made the 3rd edition so successful. In addition to Cybertrek icons throughout the text that lead the students directly to the wealth of information available on the online learning center, a new chapter on Information Technology and e-Business is a heralded feature of the new edition. And the new "dot.comment" boxes provide commentary on internet-related business issues. All chapters in the new edition have been updated with the latest knowledge and best practices that are appropriate for coverage at the introduction to business level, including such important information as NBES, WTO, Mercosur, APEC, the future for small business, and 2000 census data.
Chapter 1 -- The Dynamics of Business and Economics Part 1 -- Business in a Changing World Chapter 2 -- Business Ethics and Social Responsibility Appendix A: The Legal and Regulatory Environment Chapter 3 -- Business in a Borderless World Chapter 4 -- Managing Information Technology & E-business Part 2 -- Starting and Growing a Business Chapter 5 -- Options for Organizing Business Chapter 6 -- Small Business, Entrepreneurship, and Franchising Part 3 -- Managing for Quality and Competitiveness Chapter 7 -- Managerial Decision Making Chapter 8 -- Organization, Teamwork, and Communication Chapter 9 -- Production and Operations Management Part 4 -- Creating the Human Resource Advantage Chapter 10 -- Motivating the Work Force Chapter 11 -- Managing Human Resources Part 5 -- Marketing: Developing Relationships Chapter 12 -- Customer-Driven Marketing Chapter 13 -- Dimensions of Marketing Strategy Part 6 -- Financing the Enterprise Chapter 14 -- Accounting and Financial Statements Chapter 15 -- Money and the Financial System Chapter 16 -- Financial Management and Securities Markets Appendix B: Personal Financial Planning Appendix C: The Business Plan Appendix D: Personal Career Plan
| Erscheint lt. Verlag | 1.7.2003 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 201 x 251 mm |
| Gewicht | 1031 g |
| Themenwelt | Wirtschaft |
| ISBN-10 | 0-07-293630-4 / 0072936304 |
| ISBN-13 | 978-0-07-293630-8 / 9780072936308 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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