Visionary Brand (eBook)

The Success Formula Behind the Worlds most Visionary Brands

Bryan D Smeltzer (Autor)

Harry Althoff (Herausgeber)

eBook Download: EPUB

2022
210 Seiten
Distributed By Ingram Spark (Verlag)
9781737188117 (ISBN)

Infos

Vision or Visionary, amazing the difference in just a few letters, but what a difference it is and one we explore in The Visionary Brand.What are the Foundational Principles found in Visionary brands, and what is the formula for long-term success?Just because you have a Vision does not mean you are a Visionary; this is the Paradox faced by many brands. How does one brand lose its premium status while others thrive from generation to generation?The Visionary Brand takes this insight and provides a clear, definitive outline of "e;Why"e; and "e;How"e; these brands interact both inside and outside the company and what it takes to achieve this status.We explore these generational brands and the revolutionary products that have sustained their Vision and allowed them to maintain their industry lead.What magical formula has built Iconic brands such as; Apple, Nike, Adidas and allowed them to sustain their Vision and maintain their brand vision for generations.In The Visionary Brand, we explore what is at the core of these generational brands, what it takes to become a Visionary, and the foundational pillars needed to achieve visionary status-defining the origins around creating this Masterpiece and why having all these attributes is so elusive.The Visionary Brand outlines the strategic elements to implementing this formula: Defining your Vision, and following your path. Foundational pillars of success.Creating a continual flow of innovative ideas and products.Developing a breakaway design strategy.Maintaining premium positioning.Building a passionate culture.Market driving vs market-driven strategy.Becoming a leader vs. a follower.Having the courage to be great. Building a continual flow of innovations, breakaway strategy, maintaining premium positioning, and creating a culture embraced by both the brand and community.

Inhalt

Table of Contents:

Introduction 1

• Becoming Visionary 3

The Journey 9

The Brand 15

• Evolution 17
• Loyalty 20
• Pillars 22

The Vision Paradox 26

• Breakaway Product Pipeline 28
• Foresight 30
• Revolution . . . Recreate . . . 32

The Elements Of A Successful Formula 34

The Creative Engine 37

• Market-Driving Vs. Market-Driven 40
• Be Disruptive 42
• Be Different 46
• Case Study: Category Disruption 49

The Positioning 52

• Selling Your Soul 54
• Bloodlines 58
• The Best 60
• Loyalty Loop 63
• Strategic Competitiveness 68
• Promote A Lifestyle 73

The Omni-Channel Strategy 77

The Power Triad 86

The Culture Matrix 97

• Culture And Leadership 102

The Product Vision 110

• Innovate, Don't Imitate 112
• Create Breakaway Products 117
• Build A Drawdown Product Pipeline 123
• Lead Through Extinction 130
• The Brand Is The Product 133
• Take Risks 138

The Ecosystem 145

The Fuel 150

• Inspire Through Personalization 155
• Brand Ambassadors 157

The UX 162

• Engagement 167
• Empathize 169

The New Age 173

• Disruptive Revolution 176
• Visionary Legacy 178

The Artist 18

The Courage 187

• Destiny 193
• Live Your Dream 195

Summary 197

Produkt-Details

• Erscheint lt. Verlag: 8.2.2022
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Freizeit / Hobby ► Sammeln / Sammlerkataloge
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Apple • apple disruption • apple ipod • Branding • brand strategy • breakaway design • business • Disruption • Disruptive Strategy • Marketing • Nike • Phil Knight • Product Development • Steve Jobs • Under Armour • Vision • visionary brand • visionary brands
• ISBN-13: 9781737188117 / 9781737188117