Go Luck Yourself (eBook)

40 ways to stack the odds in your brand’s favour

Andy Nairn (Autor)

eBook Download: EPUB

2021
Harriman House (Verlag)
978-0-85719-889-1 (ISBN)

Infos

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world s leading brand strategists explains how a hunting trip led to the invention of VELCRO . How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand s favour. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He ll show you how to uncover your organisation s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand s fortunes, in these turbulent times. Now Go Luck Yourself

Produkt-Details

• Erscheint lt. Verlag: 8.6.2021
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-85719-889-0 / 0857198890
• ISBN-13: 978-0-85719-889-1 / 9780857198891