kidfluence

Anne Sutherland, Beth Thompson (Autoren)

Buch | Hardcover

256 Seiten

2003
McGraw-Hill Professional (Verlag)
978-0-07-141622-1 (ISBN)

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"Kidfluence" provides research on the demographic and socio-cultural trends relating to the youth market and shows marketers and advertisers what works and what doesn't when it comes to communicating with this audience. It includes case studies of a variety of businesses and reveals the most successful trends in designing businesses for kids, marketing to kids and communicating with kids. The book also addresses several of the more sensitive issues surrounding this topic, such as how parents feel about marketing to their kids, and manipulation versus fair business.

Anne Sutherland is a strategeic planner and founder of Planning Ahead, a marketing consultancy. Over the past 15 years she has worked with many leading companies including Kellog's, Nabisco and Heinz. Beth Thompson is an award-winning journalist who has spent the last 20 years writing about family and health issues for numerous Canadian magazines and newspapers.

Erscheint lt. Verlag	16.8.2003
Zusatzinfo	30 charts, graphs and tables
Sprache	englisch
Maße	160 x 236 mm
Gewicht	499 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-07-141622-6 / 0071416226
ISBN-13	978-0-07-141622-1 / 9780071416221
Zustand	Neuware