Multiply Your Business Value Through Brand & AI
Seiten
2021
Business Expert Press (Verlag)
978-1-63742-107-9 (ISBN)
Business Expert Press (Verlag)
978-1-63742-107-9 (ISBN)
Presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organisation. The book is ideal for entrepreneurs, investors, CEO’s, and brand and marketing heads, as it provides them with pathways to using AI to build strong brands and create value.
This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.Brand building is believed to be a long-term activity and has lost prominence in this current age of venture capital valuations. In reality, brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI) on the other hand, is a recent phenomenon and enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.
This book is ideal for entrepreneurs, investors, CEO's, brand and marketing heads of organizations as it provides them with pathways of using AI to build strong brands and thereby create value. It could also be used as a textbook in courses on Brand Management and as a supplemental text in Marketing Management courses. It is especially relevant in the current environment, where many enterprises are being created and funded by professionals who lack a marketing background.
This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.Brand building is believed to be a long-term activity and has lost prominence in this current age of venture capital valuations. In reality, brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI) on the other hand, is a recent phenomenon and enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.
This book is ideal for entrepreneurs, investors, CEO's, brand and marketing heads of organizations as it provides them with pathways of using AI to build strong brands and thereby create value. It could also be used as a textbook in courses on Brand Management and as a supplemental text in Marketing Management courses. It is especially relevant in the current environment, where many enterprises are being created and funded by professionals who lack a marketing background.
Rajan Narayan is an electrical & electronics engineer with an MBA in marketing. In his 25 years of experience in the field of marketing communications, Narayan has worked in some of the world's best communication groups. He headed a full-service, network advertising agency independently and successfully for nine years as president and CEO. A certified master in digital marketing, Narayan founded his own marketing consulting firm, Lonely Cloud Consulting in 2015, and has provided strategic advice to companies in all areas of marketing, delivering brand value of over US $ 2 Billion to brand owners, globally.
| Erscheinungsdatum | 06.08.2021 |
|---|---|
| Verlagsort | Sterling Forest |
| Sprache | englisch |
| Maße | 152 x 228 mm |
| Gewicht | 333 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik | |
| ISBN-10 | 1-63742-107-9 / 1637421079 |
| ISBN-13 | 978-1-63742-107-9 / 9781637421079 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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