Advances in Digital Marketing and eCommerce

Second International Conference, 2021

Francisco J. Martínez-López, David López López (Herausgeber)

Buch | Hardcover

X, 336 Seiten

2021
Springer International Publishing (Verlag)
978-3-030-76519-4 (ISBN)

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This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
David López López is a Professor, and the Academic Coordinator, co-founder and strategy director of FHIOS Smart Knowledge program at the International University of La Rioja in Spain.

Erscheinungsdatum	28.05.2021
Reihe/Serie	Springer Proceedings in Business and Economics
Zusatzinfo	X, 336 p. 47 illus., 24 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Gewicht	679 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Digital transformation • eCommerce research • Psychological and behavioral marketing • Social Commerce • Social web technology
ISBN-10	3-030-76519-9 / 3030765199
ISBN-13	978-3-030-76519-4 / 9783030765194
Zustand	Neuware