Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases with PowerWeb and Case-TUTOR download card
McGraw-Hill Professional
978-0-07-121779-8 (ISBN)
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Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, this text includes the most recent research in strategy presented in a way that students can understand and apply it to business cases and problems. With fewer chapters and pages than previous texts by these authors, this new first edition offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland products, like the focus on strategic implementation and Porter’s Five-Forces model, are evident in this first edition. In addition to these strengths, the Thompson/Gamble/Strickland cases and related teaching notes are a hallmark of this new work. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. And, having taught the course themselves for many years, they are very experienced in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile industries, companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of cases that are selected to highlight other critical types of business and trends, such as globalization, relatively small, entrepreneurial firms, e-businesses, non-profit organizations, and more.
Arthur A. Thompson, Jr., earned his B.S and Ph.D. degrees in economics from The University of Tennessee, spent three years on the economics faculty at Virginia Tech, and served on the faculty of The University of Alabama's College of Commerce and Business Administration for 24 years. In 1974 and again in 1982, Dr. Thompson spent semester-long sabbaticals as a visiting scholar at the Harvard Business School.His areas of specialization are business strategy, competition and market analysis, and the economics of business enterprises. In addition to publishing over 30 articles in some 25 different professional and trade publications, he has authored or co-authored five textbooks and six computer-based simulation exercises. His textbooks and strategy simulations have been used at well over 1,000 college and university campuses worldwide. Dr. Thompson spends much of his off-campus time giving presentations, putting on management development programs, working with companies, and helping operate a business simulation enterprise in which he is a major partner. Dr.Thompson and his wife of 56 years have two daughters, two grandchildren, and a Yorkshire terrier. John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama. A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.
Part I: Introduction and OverviewChapter 1: What Is Strategy and Why Is It Important?Part II: Core Concepts and Analytical ToolsChapter 2: Analyzing a Company's External EnvironmentChapter 3: Analyzing A Company's Resources and Competitive PositionPart II: Crafting the StrategyChapter 4: Crafting a Strategy: The Quest for Competitive AdvantageChapter 5: Competing in Foreign MarketsChapter 6: Diversification: Managing a Set of BusinessesPart III: Executing the StrategyChapter 7: Building a Capable OrganizationChapter 8: Managing Internal Operations: Five Strategy-Executing ChallengesChapter 9: Corporate Culture and LeadershipPart IV: Cases in Crafting and Executing StrategySection A: Crafting Strategy in Single-Business CompaniesCase 1: Whole Foods MarketCase 2: mGamesCase 3: Sears RoebuckCase 4: WGirl, WBoy CalendarsCase 5: Competition in the Bottled Water IndustryCase 6: Dell Computer in 2003Case 7: Green Mountain Coffee RoastersCase 8: Ocean Spray Cranberries in 2003Case 9: Pacific Cataract and Laser InstituteCase 10: Valassis CommunicationsCase 11: Artemis ImagesCase 12: Callaway Golf Company: Sustaining Advantage in a Changing IndustryCase 13: Microsoft’s XBoxCase 14: The U.S. Publishing Industry in 2001 (A)―Industry Dynamics Case 15: The U. S. Publishing Industry in 2001 (B)―eBooks and ePublishing Case 16: Alltrista Corp.’s Entry into the Home Canning Market in HungaryCase 17: Global Market Opportunity in the Olive Oil Industry: The Case of Baser FoodCase 18: The Earth-Moving Equipment IndustrySection B: Crafting Strategy in Diversified CompaniesCase 19: Smucker’s Acquisition of Jif and CriscoCase 20: Diageo, PLCCase 21: LVMH’s Diversification Strategy in Luxury GoodsSection C: Cases in Executing StrategyCase 22: Robin HoodCase 23: Howard Distribution Company: Turmoil at the TopCase 24: The Transformation of BPCase 25: Maple Leaf Foods: Leading Six Sigma ChangeCase 26: Kmart: Striving for a ComebackCase 27: The Portman Ritz Carlton Shanghai: Asia’s Best EmployerCase 28: Continental Airlines: Sustaining the TurnaroundCase 29: Southwest Airlines: Culture, Values, and Operating PracticesSection D: Strategy, Ethics, and Social ResponsibilityCase 30: The Collapse of EnronCase 31: Smithfield Foods: When Growing the Business Damages the EnvironmentCase 32: Whirlpool Financial Corporation and the Sale of Dish Antennas
| Erscheint lt. Verlag | 16.9.2003 |
|---|---|
| Sprache | englisch |
| Maße | 191 x 252 mm |
| Gewicht | 1651 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-07-121779-7 / 0071217797 |
| ISBN-13 | 978-0-07-121779-8 / 9780071217798 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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