Marketing and General Practice

Colin Gilligan, Robin Lowe (Autoren)

Buch | Softcover

164 Seiten

1994
Radcliffe Publishing Ltd (Verlag)
978-1-85775-027-0 (ISBN)

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This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a clear idea of the nature and purpose of marketing techniques and how the opportunities now becoming available can benefit both practice and patients.

Colin Gilligan, Robin Lowe

1. The challenges facing general practice 2. So what is marketing? 3. Developing the patient-centred practice: The first few steps 4. Patient satisfaction and the role of marketing research 5. Environmental pressures and the parable of the boiled frog 6. Planning for success (part one): Assessing your planning skills 7. Planning for success (part two): Developing the marketing plan 8. Using the marketing audit to assess the true level of practice capability: Revisiting your strengths and weaknesses 9. Developing the practice’s marketing mix 10. Setting the standards of customer care: The Blackpool rock phenomenon 11. Internal marketing, leadership and teamworking: Fighting the Napoleonic complex 12. Implementing the plan and making things happen 13. The Psalter Lane Surgery

Erscheint lt. Verlag	9.9.1994
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	453 g
Themenwelt	Medizin / Pharmazie ► Gesundheitswesen
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-85775-027-6 / 1857750276
ISBN-13	978-1-85775-027-0 / 9781857750270
Zustand	Neuware