Key Strategy Tools (Travel Edition)
FT Publishing International (Verlag)
9780273777960 (ISBN)
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Vaughan Evans has been a strategy consultant since the mid-1980s, working with a broad range of corporate clients, from small firms to global giants, and with over 50 financier clients, both structured lenders and private equity. For the last ten years he has been independent, specialising in business strategy, business planning and strategic due diligence. Vaughan is a graduate of Downing College, Cambridge and a Sloan Fellow with distinction of London Business School. He has written four previous books including, The Financial TimesEssential Guide to Writing a Business Plan.
Introduction
The seven building blocks for drawing up a winning strategy... and the 75+ tools and techniques to help you build them, some essential, others useful and potentially valuable in certain situations.
Block I: Setting Goals and Objectives
Overview
Essential tools and techniques
* Assessing shareholder value
Useful tools and techniques
* Economic Value Added (Stern Stewart)
* Balanced Scorecard (Kaplan & Norton)
* Core Values (Collins & Porras)
* Business as a community (Handy)
* Assessing stakeholder value
* Avoiding short-termism
* Adjudging corporate social responsibility
Block II: Forecasting Market Demand
Overview
Essential tools and techniques
* Segmenting your business
* The PDDF Approach
* Dealing with inflation
* Smoothing through moving averages
* Pilot market testing
Useful tools and techniques
* The 80/20 Principle (Pareto)
* Survey method of buyers' intentions
* Delphi method
* Controlled experiments
* Simulated market conditions
* Trend projection
* Regression analysis
* Barometric method (NBER)
Block III: Gauging Industry Competition
Overview
Essential tools and techniques
* The Five Forces (Porter)
* Assessing customer purchasing criteria
* Assessing key success factors
Useful tools and techniques
* A fifth force - the environment?
* A sixth force - complements?
* PESTEL analysis (Eilert)
* Redefining boundaries, revisiting segmentation
Block IV: Rating Competitive Position
Overview
Essential tools and techniques
* Market share
* Rating against key success factors
* Assessing implications for market share gain
* Tracking over time
Useful tools and techniques
* The Value Chain (Porter)
* Distinctive Competencies (Snow & Hrebiniak)
* Core Competencies (Hamel & Prahalad)
* Distinctive Capabilities (Kay)
* &nbs
| Erscheinungsdatum | 20.11.2020 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 141 x 215 mm |
| Gewicht | 470 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-13 | 9780273777960 / 9780273777960 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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