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Nonmarket Strategy in Japan - Eric Romann

Nonmarket Strategy in Japan (eBook)

How Foreign Firms Lobby “Inside the Castle”

(Autor)

eBook Download: PDF
2020
XXII, 284 Seiten
Springer Singapore (Verlag)
978-981-15-7325-5 (ISBN)
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This book focuses on foreign firms' nonmarket strategies and lobbying in Japan, in which important readjustments in traditional power configuration have taken place, giving more leeway to various stakeholders.  The author analyzes in-depth how firms deploy their influence in a country that used to be dubbed 'the castle' due to its difficulty of access, a theme on which minimal information currently exists. As professionals acknowledge, and contrary to what is usually assumed, similarities with the United States or the European Union outweigh local differences that though must still be addressed are no longer insuperable. With globalization and the rise of economic interdependence, it is now easier for foreign players with valuable assets to be part of the game.  

A significant feature of the country is the weight of collective action and the reluctance towards individual or direct lobbying as reflected in the perceptions and firms' organization. The consequence for foreign firms is that they are often compelled to circumvent with soft strategies. This book will take the reader over 20 cases that display a striking multiformity and highlight conditions for success for foreign businesses in Japan and will be of interest to scholars as well as practitioners.



Eric Romann is a professor at the Japan University of Economics, specializing in international business, strategic management, and international politics with a particular focus in their mutual articulation. He joined the academic world after a career in the Japanese think tank Daiwa lnstitute of Research. As the Paris office's manager, he was in charge of economics and politics in the EU and Euro Area, and also of the banking sector and capital markets.
This book focuses on foreign firms' nonmarket strategies and lobbying in Japan, in which important readjustments in traditional power configuration have taken place, giving more leeway to various stakeholders.  The author analyzes in-depth how firms deploy their influence in a country that used to be dubbed "e;the castle"e; due to its difficulty of access, a theme on which minimal information currently exists. As professionals acknowledge, and contrary to what is usually assumed, similarities with the United States or the European Union outweigh local differences that though must still be addressed are no longer insuperable. With globalization and the rise of economic interdependence, it is now easier for foreign players with valuable assets to be part of the game.  A significant feature of the country is the weight of collective action and the reluctance towards individual or direct lobbying as reflected in the perceptions and firms' organization. The consequence for foreign firms is that they are often compelled to circumvent with soft strategies. This book will take the reader over 20 cases that display a striking multiformity and highlight conditions for success for foreign businesses in Japan and will be of interest to scholars as well as practitioners.
Erscheint lt. Verlag 29.10.2020
Zusatzinfo XXII, 284 p. 23 illus.
Sprache englisch
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Volkswirtschaftslehre
Schlagworte Business Strategy • Intercultural Business • Japanese Business • lobbying • Management
ISBN-10 981-15-7325-5 / 9811573255
ISBN-13 978-981-15-7325-5 / 9789811573255
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