Consumer Economics
Seiten
2020
|
18th Edition
Kendall/Hunt Publishing Co ,U.S.
978-1-7924-2405-2 (ISBN)
Kendall/Hunt Publishing Co ,U.S.
978-1-7924-2405-2 (ISBN)
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The eighteenth edition of Consumer Economics leads students through the social, economic, and political forces that shape consumer demand and seller supply. The book provides an understanding of how the economy operates, the importance of political influences, and how the marketplace works to both serve and deceive consumers.
The eighteenth edition of Consumer Economics leads students through the social, economic, and political forces that shape consumer demand and seller supply. The book provides students with a strong understanding about how the economy operates, the importance of political influences, and how the marketplace works to both serve and deceive consumers. Topics covered include consumer behavior, fraud, technology and social media, advertising, asset management, consumer services, and government efforts to assist consumers. The book helps students become mature and informed consumers by providing practical tips and guidelines on day-to-day choices and decisions for optimal interaction in the marketplace.This edition has been updated to reflect changing times while maintaining its focus on long term trends and issues. It includes new and updated consumer websites, legislation, and case studies reflecting current marketplace conditions. Content specific to college students on budgets and fraud provide important and timely information to students. New to this edition is a "Connected" box which allows students to "plug in" to influencers, apps, online content, and government programs with relatable and relevant content.
Wendy Reiboldt's Consumer Economics includes:
Web sites for over 200 important consumer sites, allows students to explore a variety of resources regarding consumer information, services, bargains and assistance.
Key Terms, Chapter Goals, and Learning Objectives begin each chapter to help students evaluate their comprehension of the content.
Boldfaced Key Terms, marginal definitions, and a book-end Glossary offer convenient reference points.
FYI, Tips, and Q & A boxes are featured in the margins to deliver brief capsules of information for consideration and discussion.
Case Studies and narratives on relevant topics, provide current, thought-provoking questions and provide opportunity for additional exploration.
The feature "There's a law for that" covers key pieces of consumer-friendly legislation.
Chapter Summaries, Review and Discussion Questions, and Exploring Personal Values sections encourage students to dive deeper into course content.
Tear out worksheets allow students to obtain instructor feedback (in the paper textbook version!).
Companion website provides additional resources, activities, and opportunities for further exploration into subject matter.
The eighteenth edition of Consumer Economics leads students through the social, economic, and political forces that shape consumer demand and seller supply. The book provides students with a strong understanding about how the economy operates, the importance of political influences, and how the marketplace works to both serve and deceive consumers. Topics covered include consumer behavior, fraud, technology and social media, advertising, asset management, consumer services, and government efforts to assist consumers. The book helps students become mature and informed consumers by providing practical tips and guidelines on day-to-day choices and decisions for optimal interaction in the marketplace.This edition has been updated to reflect changing times while maintaining its focus on long term trends and issues. It includes new and updated consumer websites, legislation, and case studies reflecting current marketplace conditions. Content specific to college students on budgets and fraud provide important and timely information to students. New to this edition is a "Connected" box which allows students to "plug in" to influencers, apps, online content, and government programs with relatable and relevant content.
Wendy Reiboldt's Consumer Economics includes:
Web sites for over 200 important consumer sites, allows students to explore a variety of resources regarding consumer information, services, bargains and assistance.
Key Terms, Chapter Goals, and Learning Objectives begin each chapter to help students evaluate their comprehension of the content.
Boldfaced Key Terms, marginal definitions, and a book-end Glossary offer convenient reference points.
FYI, Tips, and Q & A boxes are featured in the margins to deliver brief capsules of information for consideration and discussion.
Case Studies and narratives on relevant topics, provide current, thought-provoking questions and provide opportunity for additional exploration.
The feature "There's a law for that" covers key pieces of consumer-friendly legislation.
Chapter Summaries, Review and Discussion Questions, and Exploring Personal Values sections encourage students to dive deeper into course content.
Tear out worksheets allow students to obtain instructor feedback (in the paper textbook version!).
Companion website provides additional resources, activities, and opportunities for further exploration into subject matter.
Preface
A Note to Readers
PART ONE Who Are You?
PART TWO Going to Market THE CONSUMER AND THE MARKETPLACE
PART THREE Money Matters FINANCIAL ISSUES FACING CONSUMERS
PART FOUR Help Is on the Way
Glossary
Index
| Erscheint lt. Verlag | 30.6.2020 |
|---|---|
| Verlagsort | Iowa |
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Volkswirtschaftslehre |
| ISBN-10 | 1-7924-2405-1 / 1792424051 |
| ISBN-13 | 978-1-7924-2405-2 / 9781792424052 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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