Suspense! Present like in Hollywood (eBook)
C, 180 Seiten
Best of HR – Berufebilder.de® (Verlag)
978-3-96596-261-3 (ISBN)
Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable projects.
Because Alfred Hitchcock already knew: If you want to convince people, you have to attract their attention and create excitement. Who is bored, however, only causes disinterest. And only those who are noticed can inspire at all. Many celebrities and politicians are already leading the way and making targeted use of their impact and charismatic appearance. Everybody has something to say and some specific rhetorical tips and tricks, the exciting structure of the own presentation as well as the targeted use of gestures and facial expressions help to convey the own message convincingly. This book helps to speak in front of an audience, to structure presentations, perform and build up impact as well as to improve charisma and charisma decisively for a self-confident public appearance.
Knowledge that makes a difference: With its 'Information on Demand' concept, the publisher was not only involved in an EU-funded program, but also received several awards. So when you buy the book, you are also doing good: The publisher is financially and personally committed to socially relevant projects such as tree planting campaigns, scholarship foundations, sustainable living, and many other innovative ideas.
The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only imparts expert knowledge but also allows you to ask individual questions and receive personal advice.
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Publisher and editor Simone Janson is also a best-selling author, was a columnist for WELT and Wirtschaftswoche, and, according to ZEIT, one of Germany's most bloggers on success - find out more about her on Wikipedia.
Janson began her career as an editor for two magazines published by the German Federal Employment Agency before founding her own magazine and book publishing company, for which over 500 authors write today. In addition, she has worked for almost all major newspapers, written books and appeared several times as an expert on German TV.
Present confidently: How to reach your audience [9 times checklist]
// By Simone Janson
The idea of having to speak freely before others drives the beads of sweat on many people's faces. What if suddenly I can not think of anything? Or if I know no answer to questions? But the successful presentation of one's own abilities is today an important career component in many occupations, which you too should use to get ahead.
This is how you turn uncertainties and knowledge gaps into strengths
If you are a perfectionist and want to do everything well, you put yourself under unnecessary pressure and there is a high risk that something will go wrong. You are human and not perfect. On the contrary:
Small mistakes make people sympathetic, perfection seems fast unapproachable. Better: reduce your fears - even if the presentation is not one hundred percent, that's probably not the end of your career. Prepare yourself well, but be aware that you just can not answer all the questions. And do some relaxation exercises.
Do not be scared
The goal of a successful presentation is to convey your own content and positions and in such a way that the listeners accept them. Ms. M. commits a common mistake: she tries to guess what the audience wants to know and to prepare for all questions and objections so that she stands in good light.
Unfortunately she will not be able to do that because she is not a clairvoyant. Your attitude has nothing to do with an optimal preparation, much more speaks of fear of criticism. But that puts her in a defensive position right from the start - not a good prerequisite for a confident demeanor.
What do you want to say?
Always peel the core out! When preparing a presentation, first make clear which content you want to convey - for example: "Our company is the best."
Think about what is the core message of your presentation and make it the guiding principle that keeps coming back in the course of the presentation. Then clarify why you are actually holding the presentation. Make yourself a list of your motives - depending on what you want to achieve, align your presentation form later. You want to:
Sovereign occur thanks to expertise
The facts for what you think are important to be said, you should really have ready. Then, when the presentation itself turns out to be something that your audience has been expecting from you, you can handle criticism much more confidently:
After all, you have prepared optimally and implemented exactly what you imagined in the topic.
What kind of occasion does your presentation have?
Make sure in advance what sense and purpose your presentation pursues.
- Information…
- do you want to support others
- or convince?
- inform others - then your presentation should focus factually and neutrally on facts
- to draw attention to yourself and your ideas - then your presentation should be convincing
- To promote support - then your presentation should be emotional
- motivating or supporting others - then your presentation requires psychological empathy
- Entertain your audience - then your presentation should be easy and funny
Checklist: Clothes make people
Your outfit is one of the first things that people perceive in you - not the doctoral degree, expertise, or communication skills. Thirty seconds are enough. And there is no second chance for this first impression.
- Choose your wardrobe with the utmost care - listeners will notice stains, tears and wrinkles one hundred percent. Pay special attention to places that you think you can not really see - such as your shoes and socks.
- Stick to the motto: "Tell me what you are wearing and I will tell you who you are". Choose your style consciously according to the occasion, but in such a way that the clothing also underlines your personality. Because you put the audience in this drawer.
- Pay attention to the occasion according to color: Dark, saturated colors signal rather authority / seriousness, bright colors have a dominant effect. But especially with tall people, they are sometimes too dominant and intimidating.
- Create a contrast between light and dark colors. The higher the contrast, the more competent you will be.
- Pay attention to quality: High-quality fabrics always look nobler, more successful and more competent than cheap ones. And who looks like that, you also trust something accordingly.
- Avoid anything that might distract you: Clinking Bangles, Excessive Jewelery, Silver and Gold Mixed Jewelry, Fat Watches, Rustling Fabrics, Flashy Patterns, Exuberant Outfits, Patterned Stockings, Flashy Shoes, Strong Perfumes. If special accessories are part of your personality, use them sparingly as a personal touch.
- Underline your face, which is in the foreground of the presentation, with a chic hairstyle, a beautiful, not too flashy glasses and - in women - discreet make-up.
- In general, bewitch your audience with facts, not with a flashy but inappropriate outfit.
Even if things are different ...
Of course, your audience can be very different than expected, for example, you have counted with professionals and find lay people. Maybe it's also an open lecture and the group is completely mixed. Or people are just different than you thought - unfortunately you can not plan something like that. However, you can avoid some pitfalls by informing and thinking about the audience in advance. For example, do not host an entertainment show if you have announced a serious lecture. Your listeners are not undefinable masses.
And of course you must not forget your audience during the preparation. Because you do not keep your presentation in front of a wall, but want to evoke an echo. And to make sure that this is as positive as possible, you should first find out who your audience is, because it makes a difference whether you speak in front of an expert audience or lay people, before boys or old people.
Checklist: Stay always confident in presentations
You can do that if you include the audience from the outset. Please consider:
- Which listeners do I have to deal with? Is the composition heterogeneous or homogeneous?
- What interest do the listeners have in the lecture?
- What expertise do the listeners have?
- Which language will you most understand?
- At which level do I meet the audience (eg human-sympathetic or objective)?
- What reactions do I expect or expect from the audience?
Negative beliefs
Many people are afraid to speak in front of an audience, because then you feel out of the crowd and have to face their criticism. They see the audience more as a black mass of relentless critics than as people they want to convey.
Such fears usually arise from negative experiences and, over time, condense into beliefs such as “I just can't speak freely” or “I'm just a boring speaker”.
Do not be scared!
Ms. M., for example, has often heard the criticism that as a public relations specialist, she has a little bit of everything, but she does not know anything.
That is why she thinks: "At the congress there are sure to be a lot of experts who have a much better idea of the individual special topics than I do myself". However, she forgets that these experts certainly have more knowledge of your topic, but they lack an overview.
Make them positive beliefs
Such negative beliefs can make sure that what you fear as a self-fulfilling prophecy actually materializes.
But you can actively do something about it - by making your presentation a success and replacing the negative ones with positive experiences. And by analyzing and working with your strengths and weaknesses.
This is how you deal with fears and stage fright
Do not try to get used to stage fright, because it is important. In stage fright, your body spills out the stress hormone adrenaline, which spurs you to peak performance. If you stand in front of your audience and you do not care, it will not be a good and rousing lecture. And your audience will certainly be less aware of your nervousness than you think. Nevertheless, with a few measures you can reduce the tension slightly:
- Before you start, look for a quiet space where you can meditate for a few minutes or at least relax. Use also breathing and vocal exercises.
- If you are shaking: Stand up straight and press your palms together in front of your chest as if you wanted to swim. With this you dissipate the internal tremor, influence the adrenaline release and strengthen the speech muscles in the chest and neck.
- With autosuggestion you can replace your negative beliefs with positive ones: “I am well prepared”, “I will be good”, “I look forward to my listeners”. Repeat these forms for a few minutes until you believe it yourself.
- Alcohol, valerian or other tranquillizers can help, but also be cumbersome, because at the same time you also lose your ability to react. Plus, you never know for sure how medications work on you. And there is a danger of addiction.
- Do not look at the audience as threatening, black masses, but as people who want to reach you. Make eye contact with those who seem well-disposed to you: for these people, you are holding your presentation.
- Basically: Find a quiet place to relax in advance and try to get down.
Checklist: The best preparation
But not only the circumstances are important, you should also be optimally prepared.
- Start the preparation in good time so that you do not run out of time.
- Read the tips...
| Erscheint lt. Verlag | 17.11.2025 |
|---|---|
| Verlagsort | Düsseldorf |
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| Wirtschaft ► Volkswirtschaftslehre | |
| Schlagworte | Advisor • Body language • business • Career • colleague • Communication • Company • Corporate • employees • executives • extroverted • important appearance • introverted • Leadership • Management • management consultant • Management Techniques • Manager • Motivation • Occupation • organization • Organizational Development • performance review • Personality • Position • Positioning • presentation • Presenting • public presentation • Questioning technique • quick-wittedness • Stage Fright • strategic • Strategy • Success • Successful • Technical presentation • Trust • Work |
| ISBN-10 | 3-96596-261-2 / 3965962612 |
| ISBN-13 | 978-3-96596-261-3 / 9783965962613 |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
Größe: 245 KB
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