Revel for Marketing for Hospitality and Tourism -- Access Card

Philip Kotler, John Bowen, Seyhmus Baloglu (Autoren)

Freischaltcode

2020 | 8th edition
Pearson Education (US) (Hersteller)
978-0-13-521440-4 (ISBN)

Infos

Revel™ is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook.

Inhalt

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS
1. Introduction: Marketing for Hospitality and Tourism
2. Service Characteristics of Hospitality and Tourism Marketing
3. The Role of Marketing in Strategic Planning
PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES
4. The Marketing Environment
5. Managing Customer Information to Gain Customer Insights
6. Consumer Markets and Consumer Buying Behavior
7. Organizational Buyer Behavior
8. Customer-Driven Marketing Strategy: Creating Value for Target Customers
PART III: DEVELOPING THE HOSPITALITY AND TOURISM MARKETING MIX
9. Designing and Managing Products and Brands: Building Customer Value
10. Internal Marketing
11. Pricing: Understanding and Capturing Customer Value
12. Distribution Channels Delivering Customer Value
13. Engaging Customers and Communicating Customer Value and Advertising
14. Promoting Products: Public Relations and Sales Promotions
15. Professional Sales
16. Direct, Online, Social Media, and Mobile Marketing
PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING
17. Destination Marketing
18. Next Year’s Marketing Plan

Produkt-Details

• Erscheint lt. Verlag: 3.3.2020
• Verlagsort: Upper Saddle River
• Sprache: englisch
• Themenwelt: Wirtschaft
• ISBN-10: 0-13-521440-8 / 0135214408
• ISBN-13: 978-0-13-521440-4 / 9780135214404
• Zustand: Neuware