The Content Marketing Handbook (eBook)

How to Double the Results of Your Marketing Campaigns

Robert W. Bly (Autor)

eBook Download: EPUB

2020
288 Seiten
Entrepreneur Press (Verlag)
978-1-61308-417-5 (ISBN)

Infos

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.Readers will learn how to:Create A-level content that gets noticed, gets read, and eliminates “content pollution”Overcome the biggest weakness of content marketingDouble marketing response rates by adding lead magnets, bonus reports, and other free content offersUse content to build brands, enhance reputations, and stand out from the competitionPlan, execute and measure content marketing in a multichannel environmentKnow when to stop giving away content and start asking for the orders

Produkt-Details

• Erscheint lt. Verlag: 18.2.2020
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Blogging • Branded Content • brand licensing • Business Writing • Content creation • content licensing • Content Management • Content ROI • Direct Marketing • entmktg • Marketing • Multichannel Marketing • online content • social media content • Social Media ROI • Web Marketing
• ISBN-10: 1-61308-417-X / 161308417X
• ISBN-13: 978-1-61308-417-5 / 9781613084175