The Ends Game

Marco Bertini (Autor)

Buch | Hardcover

168 Seiten

2020
MIT Press (Verlag)
9780262044349 (ISBN)

Titel ist leider vergriffen;
keine Neuauflage

Artikel merken

Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce- instead of selling the "means" (their products and services), they adopt innovative revenue models to pursue "ends" (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.

Marco Bertini is Associate Professor of Marketing at ESADE Business School, Barcelona. Oded Koenigsberg is Professor of Marketing and Deputy Dean at London Business School.

Erscheinungsdatum	04.09.2020
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
Themenwelt	Wirtschaft ► Volkswirtschaftslehre
ISBN-13	9780262044349 / 9780262044349
Zustand	Neuware