Keep Your Customers (eBook)

How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty

Ali Cudby (Autor)

eBook Download: EPUB

2020
223 Seiten
Morgan James Publishing (Verlag)
978-1-64279-643-8 (ISBN)

Infos

This fresh take on retention and revenue is "e;a useful guide to long-term customer loyalty that's engaging, insightful and actionable . . . a fast, easy read"e; (Jonathan Tower, Managing Partner, Catapult VC). It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company's process to keep its customers is tied directly to its revenue and profitability. In Keep Your Customers, Ali Cudby provides insights from business leaders, beginning with legendary executive Kay Koplovitz. The book goes on to offer real-world consumer behavior stories, business best practices, and CEO-led case studies in industries ranging from technology (ClusterTruck, PERQ), consumer packaged goods (Soapbox), and retail (Esprit de la Femme, Urban Stems). Interviews with renowned venture capitalists Mark Suster and Kara Nortman of Upfront Ventures, Square Capital executive Jackie Reses, and indie musician Craig Wedren, former Shudder to Think frontman and Yellowjackets composer, are also featured. Keep Your Customers is based on a proven process that has helped companies around the world improve the lifetime value of their clients. Keep Your Customers shares a fresh perspective on the old problem of customer relations. It jumps straight into practical strategies and actionable tactics to bring loyalty marketing to life for large and small businesses alike. Ali Cudby shares how to set up customer engagement for loyalty with a company culture to support it; grow without being stuck in the endless grind of new customer acquisition; and build the most powerful asset for any enterprise a loyal, long-term, and lucrative customer base.

Produkt-Details

• Erscheint lt. Verlag: 31.12.2020
• Vorwort: Kay Koplovitz
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
• Schlagworte: business culture • Business growth strategies • Customer Engagement • Customer Experience • Customer loyalty • Customer Relationship • Customer Retention • Employee engagement • Keep your customers • product management (business_principle) • small business consulting • Stop losing customers • workplace culture
• ISBN-10: 1-64279-643-3 / 1642796433
• ISBN-13: 978-1-64279-643-8 / 9781642796438