Highly Effective Marketing Analytics

A Practical Guide to Improving Marketing ROI with Analytics

Mu Hu (Autor)

Buch | Softcover

242 Seiten

2019
Business Expert Press (Verlag)
978-1-951527-08-2 (ISBN)

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Infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics.

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.

The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book.

The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.

Mu Hu is the founder of Revenue Insights Corp., a Dallas, Texas-based data-driven and metrics focus consulting firm known for its practical, no nonsense approach to proving and improving the value of marketing analytics.

Erscheinungsdatum	06.01.2020
Verlagsort	Sterling Forest
Sprache	englisch
Maße	152 x 228 mm
Gewicht	331 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre ► Ökonometrie
ISBN-10	1-951527-08-9 / 1951527089
ISBN-13	978-1-951527-08-2 / 9781951527082
Zustand	Neuware