Digital Marketing Strategies and Models for Competitive Business

Filipe Mota Pinto, Teresa Guarda (Herausgeber)

Media-Kombination

240 Seiten

2020
Business Science Reference
9781799833062 (ISBN)

Infos

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

Produkt-Details

• Erscheint lt. Verlag: 27.3.2020
• Sprache: englisch
• Maße: 178 x 254 mm
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre
• ISBN-13: 9781799833062 / 9781799833062
• Zustand: Neuware