Introductory Management Science
Pearson
9780138893958 (ISBN)
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This highly-esteemed text introduces readers to the key ideas of modeling and management decision making that will be important to them throughout their careers. Addressing the needs of readers interested in both business administration and decision science careers, the book provides a conceptual foundation for all topics and the role of spreadsheet modeling techniques in the larger context of business decision-making. This text fully integrated Excel spreadsheets. It is packaged with a free CD-ROM which contains the student version of Crystal Ball Software, Excel templates, plus much, much more. Part of JIT program.
Part 1 Models and modelling: introduction to modelling; spreadsheet modelling. Part 2 Optimization: linear programming - formal models, linear programming - spreadsheet models; linear programming - geometric representations and graphical solutions; linear programming - interpreting the Solver Sensitive Report; linear programming - applications; Integer and non-linear models; multi-objective decision making. Part 3 Modelling under uncertainty: decision analysis; Monte Carlo simulation; simulation with spreadsheet add-ins; queuing models; forecasting; project management. Part 4 Implementation: implementation. Appendices: basic concepts in probability; answers to odd numbered problems; Excel commands useful for modelling; Solver tips and messages.
| Erscheint lt. Verlag | 6.2.1998 |
|---|---|
| Sprache | englisch |
| Gewicht | 1634 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-13 | 9780138893958 / 9780138893958 |
| Zustand | Neuware |
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