Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, Global Edition

Courtland Bovee, John Thill (Autoren)

Buch | Softcover

544 Seiten

2020 | 8th edition
Pearson Education Limited (Verlag)
978-1-292-33009-9 (ISBN)

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Help your students launch their careers with modern communication skills
For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.

1 Professional Communication in Today’s Digital, Social, Mobile World
2 Collaboration, Interpersonal Communication, and Business Etiquette
3 Planning Business Messages
4 Writing Business Messages
5 Completing Business Messages
6 Crafting Messages for Digital Channels
7 Writing Routine and Positive Messages
8 Writing Negative Messages
9 Writing Persuasive Messages
10 Understanding and Planning Reports and Proposals
11 Writing and Completing Reports and Proposals
12 Developing and Delivering Business Presentations
13 Building Careers and Writing Resumes
14 Applying and Interviewing for Employment

Erscheinungsdatum	31.12.2019
Verlagsort	Harlow
Sprache	englisch
Maße	216 x 274 mm
Gewicht	1160 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	1-292-33009-0 / 1292330090
ISBN-13	978-1-292-33009-9 / 9781292330099
Zustand	Neuware