Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Fabio Musso, Elena Druica (Herausgeber)

Media-Kombination

571 Seiten

2019
Business Science Reference
978-1-7998-1505-1 (ISBN)

Infos

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.

Produkt-Details

• Erscheint lt. Verlag: 11.10.2019
• Sprache: englisch
• Maße: 216 x 279 mm
• Themenwelt: Sozialwissenschaften ► Soziologie
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 1-7998-1505-6 / 1799815056
• ISBN-13: 978-1-7998-1505-1 / 9781799815051
• Zustand: Neuware