Complex Sales

Sales 12.04

Ken Langdon (Autor)

Buch | Softcover

128 Seiten

2003
Capstone Publishing Ltd (Verlag)
978-1-84112-457-5 (ISBN)

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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

KEN LANGDON is presently the non-executive chairman for SoftTools, a supplier of electronic Integrated Support Systems. Ken has worked for many major computer companies worldwide, including Hewlett Packard and DEC. As well as writing books, his experience as a process consultant has enabled him to help publishers and authors to improve the way that they translate business concepts into books and electronic tools.

Introduction to ExpressExec. Introduction to Complex Sales.

What is Meant by Complex Sales?

The Evolution of Complex Sales.

The E-Dimension of Complex Sales.

The Global Dimension of Complex Sales.

The State of the Art - Winning Complex Sales Campaigns.

Complex Sales in Practice - Qualifying the Prospect.

Key Concepts and Thinkers.

Resources.

Ten Steps to Winning Complex Sales Through People.

Frequently Asked Questions.

Index.

Erscheint lt. Verlag	26.2.2003
Reihe/Serie	Express Exec
Verlagsort	Oxford
Sprache	englisch
Maße	125 x 174 mm
Gewicht	227 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-84112-457-5 / 1841124575
ISBN-13	978-1-84112-457-5 / 9781841124575
Zustand	Neuware